why we’re different
We approach voters behaviorally, not ideologically or politically. Because they’re not “interests,” they’re people with hopes, dreams and desires.
In today’s political landscape, you can’t buy attention. You have to earn it. It’s earned by being authentic– true to who you really are. By being relevant to voters–to their needs and their lives. And by being distinctive–showing how you are going to make people’s lives better.
So we communicate the way brands do. Because brands solve problems and make dreams come true.
Brands that endure deliver on a promise, consistently and continually.
Finding the convergence of what a brand promises and what a voter wants allows us to develop effective messaging that creates belief.
We call it Geniosity.
Finds what’s substantively distinctive.
Dimensionalizes how voters relate to the brand.
Leverages the promise to affect behavioral change.
We develop a brand platform at the intersection of the brand promise and voter desire. And that’s the foundation for compelling messaging.
How It All Comes Together
A series of in-depth, specialized workshop exercises work in a concerted and interconnected way to develop the components we use to establish the brand elements and audience insights that result in a candidate’s brand framework.
Affinity Blueprint
Attitudinal Flowchart
Exceptionality Nexus