2024 WAS A
MARKETING PROBLEM
The 2024 Election was essentially tied
Donald Trump won by 1.49 percent with a plurality of the vote.
Seeing the results proportional to population, and not geography, demonstrates just how close the race was.
GEOGRAPHy
population
Trump’s victory was a mere plurality of less than 1.5 percent.
A flip of less than 115,000 votes across three states makes Kamala Harris President.
The race was even closer in the House of Representatives
Three house races went to the Republicans by 7310 votes. These three races gave the House to the Republicans.
Iowa-01
Mariannette Miller-Meeks 206,955
Christina Bohannan 206,156
799 vote difference
colorado-08
Gabe Evans 163,320
Yadira Caraveo 160,871
4062 vote difference
Pennsylvania-07
Ryan Mackenzie 203,688
Susan Wild 199,626
2449 vote difference
A switch of 3655 votes and the Democrats control the House.
That’s a shift of just .32% out of a total of 1,140,616 votes.
Changing the behavior of a few thousand people? That’s something marketing can solve.