Case Studies
dentsply
WE CREATED A BRAND THAT TOOK ON COMPETITORS WITH CATEGORY-DEFINING NAMES
Our brand objective was to establish a presence in a market dominated by two established competitors.
Our brand insight was that orthodontists want and need new products to offer their patients.
We created a brand that demanded attention by boldly announcing and introducing Dentsply’s completely new way for orthodontists to customize teeth alignment.
Contoura
WE CREATED A BRAND THAT MADE THE TERRIFYING IRRESISTIBLE
Our brand objective was to increase LASIK procedures among Millennials.
Our brand insight was that Millennials value authentic experiences.
We created a brand that Millennials related to because we showcased Millennials themselves, and how, with CONTOURA Vision, they can fully experience their authentic lives.
arts and education council
WE CREATED A BRAND THAT PUT A FACE ON A BUREAUCRACY
Our brand objective was to humanize a non-profit arts fund-raising collective that is responsible for distributing grants to individual artists and art organizations. To show donors how the impact of their donations to the Arts and Education Council affected actual artists, we created the Keep Art Happening brand for the Council.
Our brand insight was that donors want to see how their contributions are having an affect on real artists. So we humanized the Council through the artists they support.
We created a campaign that showed the artists who receive funding from the Council and how they use that funding to create the art that excites donors and inspires them to give more.
2e brand refresh
WE CREATED A BRAND THAT BROKE THE FORMULA OF HEALTHCARE MARKETING
Our brand objective was to position a healthcare marketing agency as standing apart from other marketing agencies. So much of pharmaceutical marketing is heavily regulated by the FDA, the resulting messaging output becomes formulaic and undistinguished.
Our brand insight was that pharmaceutical and other healthcare clients want agencies that bring creativity and compelling messaging despite the limitations imposed by regulatory agencies and other entities.
We created a whimsical approach to convey how 2e develops compelling messaging with creativity along with intelligence and the rigor of staying within regulatory lanes mandated by the FDA and other entities.
black gold explorer
WE CREATED A BRAND THAT ELEVATED CHOICE FOR RURAL DOG OWNERS
Our brand objective was to position a healthcare marketing agency as standing apart from other marketing agencies. So much of pharmaceutical marketing is heavily regulated by the FDA, the resulting messaging output becomes formulaic and undistinguished.
Our brand insight was that pharmaceutical and other healthcare clients want agencies that bring creativity and compelling messaging despite the limitations imposed by regulatory agencies and other entities.
We created a whimsical approach to convey how 2e develops compelling messaging with creativity along with intelligence and the rigor of staying within regulatory lanes mandated by the FDA and other entities.
LASIK Vision Institute
WE CREATED A BRAND THAT MOTIVATED PATIENTS TO GET ELECTIVE SURGERY IN A VICIOUS PRICE-COMPETITIVE MARKET
Our brand objective was to create brand equity for a store-front vision correction center, LASIK Vision Institute (LVI), and break the cycle of price cutting to attract new patients in a market where competitors competed with constant price wars.
Our brand insight was that patients considering surgery needed to understand a positive objective they could relate to so they become enthusiastic about the procedure and see it as a value and not just an expense.
We created a brand that identified with patients by connecting with how they lived and showed them how LASIK from LVI gives them freedom to live life the way they want to live.