WHAT IS GENIOSITY?
It’s how a candidate becomes real, relevant and desirable.
Geniosity finds the intersection between what a candidate promises
AND WHAT VOTERS WANT
WE HELP CANDIDATES EXPRESS WHO THEY TRULY ARE
We establish the brand promise and essence of the candidate.
We also do an exploration to discover what voters really want
We then create a platform that becomes foundation for strategic direction and messaging.
How Geniosity works
We start with deep dive workshops to define the candidate and understand the voters
This is about who you really are and what your voters actually want
A solid foundation for branding and messaging
From the workshops and research, we generate development tools to define the candidate as a brand. and get to a deeper understanding of the voters
We explore what is happening in the voter’s world, and find insights into their behavior to motivate them to vote for you.
connecting with voters on their terms
Geniosity creates a framework that guides a candidate’s messaging to keep it authentic, relevant and compelling to voters.
How it all comes together
Creating the brand platform
Attitudinal Flow Chart
Exceptionality Nexus
Affinity Blueprint
our process creates desire and motivates behavior
The platform is an integrated synthesis of all the interrelated components developed in the workshop. From the core of an authentic brand promise, a deep understanding of the consumer and insights into their behavior, the brand platform is the foundation for a framework to create strategic and compelling messaging.